Advertising & Marketing

What Employer Branding May Be Missing

Companies are pulling in candidates with their alluring employment brands … only to find those excited employees turning over at high rates once they get the jobs. What’s going on here? Are employees attracted to the job, or just the…

Glassdoor’s Talent Hack

Glassdoor’s HR team is using a very interesting tactic to attract talent. Specifically, it is using their Robots.txt file to communicate with potential employees. If you don’t know, a robots.txt file helps “robots” like Google’s web crawler to understand the…

Embed Code Basics for Your Careers Site

The candidate experience can be greatly enhanced through embed codes that pull in unique content and tools like chatbots, Spotify playlists, Instagram feeds, and more. In fact, you almost certainly already have an embed code live on your career site…

A Smart and Simple Way to Share Culture

We’re all looking for free, simple ways to share our culture with prospective talent. Toast has found a unique way to build its employer brand: through a Spotify playlist hosted on its career site. A music playlist is an easy asset to…