A New Employer Branding Tactic: Using Webinars to Attract Talent

Talent-acquisition teams are always on the hunt for new ways of attracting top talent. When new tactics are also free and effective, all the better.

One company we ran across recently has used webinars to attract and convert talent.

The basic idea is to feature a key employee talking about an interesting project or other employee value proposition. Then, follow up with webinar registrants to see which of them want to interview at your company.

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Phil Strazzulla
Phil Strazzulla is the CEO of NextWave Hire, a recruitment marketing software company.  NextWave Hire powers talent communities, enhances your career site, creates employer branding content, and spreads the word on social about your talent brand. He was an early stage investor at Bessemer Venture Partners before getting his MBA at Harvard Business School where he founded NextWave Hire.