Corporate Career Website

Career Site Metrics You Should be Tracking

Marketing teams track everything that happens on their site. These insights allows them to understand what tactics are working, and how to drive more revenues. Similarly, you should track some key metrics on your careers site to better grasp the…

Embed Code Basics for Your Careers Site

The candidate experience can be greatly enhanced through embed codes that pull in unique content and tools like chatbots, Spotify playlists, Instagram feeds, and more. In fact, you almost certainly already have an embed code live on your career site…

A Smart and Simple Way to Share Culture

We’re all looking for free, simple ways to share our culture with prospective talent. Toast has found a unique way to build its employer brand: through a Spotify playlist hosted on its career site. A music playlist is an easy asset to…

The Future of Career Sites

The corporate career site has now been with us for 20 years. In that time technology has advanced at a blistering pace, mobile devices and social media have revolutionized the way we experience the Internet, and many employers have significantly…

Where Job Candidates Most Research You

There are so many different solutions for “employer branding” out there. You can invest in review sites, social media, employee testimonials …it’s really hard to figure out what is and isn’t “employer branding.” Furthermore, it’s hard to understand how these…